Making Uncover Your World
Posted by Alwyn
on Wed, 31 Aug 2011in Behind the Scenes
Alwyn
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Google has a new interactive ad called Uncover Your World that demonstrates the features of its Google Search mobile app.
To create the ad, the Google mobile ads team and interaction studio GROW 3D printed every detail of an entire, miniaturized city block.
As you’ll learn in the making-of video shown below, the buildings, trees, signage, and tiny outdoor tables and chairs weren’t the only thing they ended up 3D printing for the stop-motion animated ad.
Tags: stop motion, 3D print, GROW, uncover your world, google
